As if the Trivago commercials weren’t annoying enough, I’ve found yet another reason to question this perfectly css’ed sight. Really, I am very impressed by the developers use of client side elements and reactive design. Their marketing though is down right insulting in some cases. For example, they use the old trick of showing a high price, and their price, which is much lower to create urgency in the buyer. “Look! This is such a good deal!” To get the high price they show, without much explanation of how this is picked, they grab a high price from one of the sites that they work with and compare it to the lowest price from amongst their list of partners. Well, apparently there was not enough differentiation in prices between legitimate sites to create the urgency their marketing department wanted. So, what do they do? They create another site, Amoma.com, which also lists hotel deals (claiming to have low prices) but whose deals are often suspiciously above the market rate. Then, whenever they cannot find a legitimate difference in prices when comparing legitimate sites, they always have a high price leader to turn to. The Trivago list is full of entries where a high Amoma.com price is displayed with a line through it directly followed by a reasonable price from a leading hotel room reseller. From what I can tell there is very little difference between the major players in this business. Expedia, Priceline and Travelocity all pretty much have the same rates regardless of whether it is a hotel room, car or flight you are looking for. Why even bother going to another site that has to set up a fake travel site in order to justify it’s existence. Just my 2 cents.