“No” is perhaps the most important expression/utterable in all of human language. It is one of the first words we learn and marks the dawn of our existence as individuals possessed of both the power and liability of free will. Those who master it’s use increase their odds of success in life many times over for having bothered. Those who struggle with it are likely to lead diametrically composed lives full of avoidable failures and frustrating regrets. No one likes to hear it. Most of us don’t even like to say it. If you find yourself in this latter group, I urge you, for your own good, to give “no” additional consideration and use in your life.